A Japanese samurai warrior sitting in a meditative pose among pink cherry blossom trees, representing the Sotchoku Hold Technique. Visual metaphor illustrating the balance of candor and respect in the workplace, inspired by Samurai leadership.

What is Sotchoku?

Sotchoku is a leadership philosophy rooted in a simple idea: that clear, direct conversations delivered with respect are the foundation of high-performance cultures. Based on timeless Eastern principles and modern behavioral science, Sotchoku equips leaders with tools to navigate conflict, inspire trust, and speak with courage — even when it’s hard.

Two people talking about the Sotchoku Framework and the HOLD Technique. Two professionals role-playing a scenario that models respectful candor in leadership, balancing honesty with empathy.

The HOLD Technique: Structure for the Conversations that Matter

HOLD is a four-step method rooted in the Sotchoku philosophy, designed for high-stakes, emotionally intelligent communicaiton. We call it the HOLD technique because we are seeking to hold space for the other person to share their perspective while also holding firm to our needs in the conversation.

H: Humble Beginning

Check the moment. State your intent. Soften the ground.

L: Listen. Look. Lead.

Listen with empathy. Look for ownership. Lead with grounded resolve.

O: Observe the Behavior and Inquire

Focus on the "what," not the "who." Invite their perspective.

D: Drive Solutions. Deepen Respect.

Collaborate on next steps. Reaffirm care.

Whether you're giving feedback, resolving conflict, or coaching a direct report, HOLD helps leaders navigate discomfort while strengthening trust